Nike hits the mark with a look at the impact of hockey on Canada, sure the pro game is gone til the New Year and well, the way these two sides are behaving most likely for longer, but the game, nah the game is fine.
The short ad which features a variety of players both pro and amateur, captures the essence of the game, far away from the professional palaces and the never ending bickering of the negotiating table.
We just need a place to pull on the skates, grab a Zamboni or two, shoot a puck (or reasonable facsimile there of) and away we go.
Game On Canada, go find one to take in.
You may find that you don't miss the battling bunch, as much as they seem to think we do.
In short, the take away message for the powers to be around the table is: The fans, we're ok, you guys, well not so much!