Thursday, January 17, 2013
For those that recoil in horror with every mangled syllable, ear plugs perhaps are your best bet.
Donald S, will double shift on Saturday nights.
The CBC announced that the King of the Coach's Corner throne will work double duty on opening night, holding court in his usual spot in the first intermission of the early game featuring the Leafs and Habs and then making a return engagement in the same place in the second game of the evening's fare when Anaheim plays in Vancouver (we are going out on a limb here to suggest he won't be involved in the Ottawa at Winnipeg afternoon opener)
Whether you love him, or you're on the other side of the emotional scale there, one thing is certain, controversial or not, he's a money magnet for the CBC, which normally sees spikes in their broadcasts whenever Mr. Cherry steps up to the pulpit.
Perhaps, having missed half a season, the CBC is seeking to get full value for their salary envelope and is hoping that the option of Cherry testing the producers nerves twice a night, might provide for even more viewers (and with it we assume more revenue).
CBC-- Don Cherry has his pulpit back
Toronto Star-- Don Cherry to get more time on Hockey Night in Canada
Globe and Mail-- CBC's plan to win back hockey fans - more Don Cherry, social media
Posted by . at 1:29 PM